FuseOhm is a low-cost retrofittable monitoring technology that could allow electricity suppliers to monitor every substation within their network for the first time.
When 42 Technology (42T) was first awarded a Phase 1 Innovate UK grant for FuseOhm I encouraged them to announce it. But rather than mentioning the award size (around £50K), we focused on the potential benefits of real-time monitoring with a unit costing around £100 per installation.
The story was covered widely by specialist titles which helped 42T to secure firstly an industry partner, then a second grant within six months for next stage development.
Simon has the perfect PR approach for a consultancy-based business like ours. He is acutely aware of client and commercial sensitivities but also focused and skilled at finding novel ways to showcase our work.
Dr Jon Spratley, CEO at 42 Technology.
42T has subsequently announced the development and testing of pre-production prototypes, and has written contributed features on the challenges SMEs face when developing new IP for the UK energy sector.
The resulting media coverage has been promoted extensively via social media too. And it's helped raise wider awareness of 42T's name and expertise in progressing innovative technologies towards commercialisation.
See FuseOhm.
FuseOhm has been field-trialled by network operator Western Power Distribution.