Cantab Mobile is an iPad-based app designed to help detect the earliest clinically-relevant signs of memory loss associated with dementia. It's been developed by digital tech company Cambridge Cognition.
I was appointed to research and develop case studies as part of a specific campaign to highlight the app's role in helping GPs to make more accurate and informed referrals to memory clinics.
However, I had to quickly learn about the technology and alternatives, as well as NHS commissioning structures, roles and responsibilities as this was a completely new market for me.
Simon has strong research and project management skills so could quickly identify key NHS contacts to support our press campaign. He then worked closely with them to develop case studies and announcements.
Noah König, marketing & communications manager at Cambridge Cognition.
My PR projects included being commissioned to research and write major features for health sector magazines such as The Commissioning Review and Pharmacy Magazine. I also worked jointly with several NHS CCGs to develop their own newsletter articles and media launches for Cantab Mobile. One of which was pitched to the BBC and led onto a primetime TV news feature.
Cantab Mobile can help give quick and accurate assessments of a patient's memory.